INTERNET MARKETING YOUR WEBSITE
Better, faster, cheaper... The Web capitalizes on this like no other media. Today with rapid search results on any business, making search engines are the tool of choice for locating information.
Web Marketing Article:
BEING FOUND ON THE INTERNET
The best designed Website will do little good if people can’t find it. We build Websites from the ground up with a focus on Web standards compliancy and SEO.
Getting your site to the top of the search results is very important for your Web success. Search Engine Marketing (SEM) comes in two flavors: Organic Search Engine Optimization (SEO) and Pay-Per-Click Search Engine Listing (PPC).
Organic SEO
SEO uses keywords and phrases within the Web page that describe services or products in an effort to increase the page rank on the search engine results page when that search term is entered. Achieving and maintaining a high page rank is like being in a horse race. Your actions as well as your competitors’ actions will determine your position. However, it is critical to achieve the proper density of keywords and links to achieve a high rank on your Web page.
"Who's on First" list (My SEO clients on page one)
- Aquila Dental - "Chandler Dentist"
- CB Bullets - "Hard Cast lead Bullets"
- Huckins Farm Condo and Equestrian Center - "condos bedford ma
- ReloadsNMore - "Hard Cast Lead Bullets"
- Smiles by Design "lexington ma dentist" page1 #1 - SEO positions: Google #1, Yahoo #1, MSN #1
"
Sample client results for high ranking
Pay Per Click Search Engine Marketing
PPC SEM allows you to buy an advertising spot with a click link to your Web page. The price you are willing to pay for a prospect clicking on a link to visit your site is the determining factor on where your page will rank in the Pay per Click line up. Costs can run from 5 cents per click on up. Charges are incurred when a visitor actually clicks through to your site. Ads can be run nationally or may be restricted to geographic region. Very competitive terms cost more. Sloppy campaign management can waste money by overpaying for an ad position. Third party programs can range from $500 to $1,500 per month to achieve and maintain a top page one position.
What Works? Statistics derived from Google for high ranking sites show that 50 – 70% of visits are the results of search engines, 20 – 38% of visits are direct access via the site URL indicating returning visitors, or the result of some other advertisement (i.e. newspaper). The remainder of visitors, about 10%, comes via referrals from other Websites.
Why it works. Traditional marketing has been dubbed interruption marketing; you get your ad in front of a viewer in the hope that they may respond. These ads include popup ads, television, radio and/or newspaper. Direct and target marketing yield a higher ROI by selecting a sample that is more likely to respond. Search engine marketing is very different. Your prospects are motivated to find your services or products. The prospect actively seeks out the provider using Internet search technologies. If your Web page is consistent with what the prospect is looking for then your probability of success is significantly improved.
A well designed Website that is easy to find can be your best advertising return on investment. The Internet allows you to target market your business to motivated prospects who are searching for you. No other media offers so much for so little.